Sales Manager

• Collaborate with Financial Department and Commercial Department in establishing and recommending accurate forecasted sales goals for the company.
  
• Manage and control sales by area and product to maximize sales revenue and meet Company objectives.
  
• Train, coach and appraise sales personnel.
  
• Improve sales department and team member s performance by achieving the KPI s and objectives.
  
• Create and establish a clear price list structure by channel and sector.
  
• Prepare an annual forecast for Retail channel customer products and ensure achievement on a monthly basis.
  
• Identify and confirm slow-moving products for discontinuation.
  
• Set Yearly/Monthly SMART target per outlet per product to meet target achievement & compete for the challenges.
  
• Assign outlets split by Salesman and Merchandiser.
  
• Educate sales team through programs concerning modern sales and growth, sales of new products, and how to manage multi-profile tasks.
  
• Managing in-house and trade in the market stock situation.
  
• Establish a promotion activity calendar for SHORT & LONG term and manage performance.
  
• Manage trade customers annual agreements and monitor ROI performance.
  
• Manage returns and freshness KPIs.
  
• Plan annual leave schedule for sales team members.
  
• Conduct monthly business reviews by channel by area performance.
  
• Generate reports and sales tools for the team members.
  
• Generate monthly objectives for all sales team members.
  
• Evaluate sales team members for annual appraisal.
  
• Allocate & control the annual trade Marketing budget by brand by rental agreements.
  
• Ensure distribution and visibility implementation are covered for all products by 100%.
  
• Establish a launching plan for new brands and SKUs.
  
• Ensure increasing market share and planned growth % to meet the organization s strategic plan.
  
• Manage Brand performance by monitoring growth margin @ maximum growth% (>+28%).
  
• Establish Trade KPIs linked with the organization s performance measurements to meet the growth.
  
• Managing trade customers aging results to meet the organization s objective.
  
• Other tasks related to Sales & trade performance.
  

Requirements

• Bachelor s degree in Business Administration or related field. MBA is a plus.
  
• Minimum 5 years of successful experience as a Sales Manager in the FMCG, Pharma or Retail industry, consistently meeting or exceeding targets.
  
• Excellent sales, negotiation and customer service skills.
  
• Excellent mentoring, coaching and people management skills.
  
• Proven experience in planning and implementing sales strategies.
  
• Proven experience managing and directing a sales team.
  
• Excellent written and verbal communication skills.
  
• Demonstrated ability to communicate, present and influence credibly and effectively at all levels of the organization.
  
• Proven ability to drive the sales process from plan to close.
  
• Strong business sense and industry expertise.
  
• Fluent in Arabic and English.