Product Category Executive

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Study the Brand Portfolio and conduct market research to identify the impacting market dynamics and potential.

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Assist in developing the brand strategy and ensure alignment with brand objectives

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Assist in developing the marketing calendar and relative budget

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Develop and maintain continuous update of all brand portfolio presentations and relative marketing material

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Ensure proper alignment with all branches and sales teams across NG on all updates relative to the brand portfolio and strategy.

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Assist in developing all kinds of promotions related to his/her brands within the marketing department policy to ensure brand target achievement

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Maintain close monitoring of competitor’s activities and inform marketing manager and assist in preparing proactive marketing measures.

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Prepare merchandizing plans and setting standards for his/her brands, and assist in the implementation

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Supervise and ensure proper execution of the approved marketing plans, launches and relaunches of all products under her/his assigned brands.

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Plan, organize and execute all events related to the assigned brands under strict supervision by the marketing manager.

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Maintain daily monitor on the brand sales and stock levels and report to marketing manager.

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Develop and issue brand analysis reports as per marketing department requirements.

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Ensure the readiness of all brand support material and programs.

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Conduct regular market visits to ensure effective brand implementation as per brand strategy and supervise planned activities. Report back findings to marketing manager for corrective actions if to be taken.

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Responsible for communicating and implementing the best merchandise and brand supporting material (stands/POSM) for the brands in the showroom.

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Assist social media team by providing the brands updated content and collaterals for online team.

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Assist Ecommerce department by providing the updated brands and product description and images to upload it on ecommerce websites.

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Regular follow-up with Master data team for updating changes/corrections in the Brand Portfolio

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For New Products: Receive and arrange samples for testing and collect feedback to discuss further with management

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Coordinate creating Article Number for each SKU to Master Data Executive with complete details in the NPI by coordinating with Customer Service, Legal, and Logistics.

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Timely monitoring and follow-up with Regulatory Affairs for product registration a month before the arrival of goods

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Maintain regular contact with suppliers to identify new business opportunities, improve service levels and efficiency, and resolve any problem.

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Gather, analyze, consolidate (data) and prepare Business Review reports for Management’s perusal – to brief them about the achievement VS forecast and impact on suppliers.

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Clarify all the issues towards Sales or Customers regarding any product information

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Responsible to manage customers’ complaints process via actions directly taken or follow-up on actions to be taken by the concerned department and post-documentation once resolved.