PR Director

The ideal PR/Communications Director will have between 6-12+ years of experience.

This PR / Communications Director should have experience either of working in an integrated PR/Communications agency, a brand, or start-up delivering communications on a Regional level (at a minimum) or a Global level.

The key aspects of the role is as follows;

• Set a yearly global PR plan—the specific themes will be devised regionally. Manage and track the plan.
• Identify and onboard agencies globally, lead agencies and freelancers on various Public Relations projects.
• Communicate objectives into ad-headlines, campaign creative, video scripts, social media, press releases and other brand communication.
• Develop and manage multi-channel campaigns.
• Co-ordinate the schedule of corporate releases, liaising with the company’s founder and the General Manager of META.
• Creation of press materials for all META related media.
• Identify the success measures and track the ROI of all coverage.
• Take the lead on media events and help with exclusive events across the year.
• Develop influencer marketing program in Hong Kong.
• Spearhead the ideas and storytelling behind compelling content assets and work with creative specialists to bring those stories to life.