Personalised Engagement

Responsibilities:
• Define and setup framework to collect base data metrics across all Telecom and Consumer channel partners
• Analyze data to interpret trends and pattern to provide insights and actions for new sales opportunities and customer experience optimization
• Support business case , playbook development and partner program sell in
• Measure and report effectiveness of new Base Marketing / Personalised Engagement program implementations
• Develop Personalised Engagement program playbook and drive ongoing updates with standard methodologies of use cases implemented WW and in the region
• Measure efficiency of program implementations. Develop dashboards/ scorecards and provide regular program performance reporting
• Create and rollout A/B testing strategies, roadmaps and plans with data analysis and insights, working together with broader cross functional teams such as Sales and Sales Finance