Marketing Technology, Retail

Responsibilities
• Support clients in the design, implementation, and maintenance of excellent measurement infrastructures across their different platforms (e.g., web and applications).
• Partner with clients' cross-functional teams to solve analytics and data issues, define clear deliverables, and success through testing and validation.
• Understand how Google advertising and analytics products work and integrate with other industry reporting and attribution tools.
• Help clients address the complex topic of attribution by acting as a thought leader on the topic and using Google's measurement and attribution solutions.
• Advocate for the topic of Marketing Technology (MarTech) in the retail industry, and work with the different components of the ecosystem to define and implement clear MarTech strategies for clients.