Marketing Manager

~ Develop and implement an integrated strategic communications plan to advance CUCA brand identity;

~ Work with the Website Content writer to maximize the impact of electronic communications to attract utmost traffic.

~ Researching, writing and distributing press releases to targeted media;

~ Collating and analyzing media coverage;

~ Writing and editing in-house magazines, case studies, speeches, articles and annual reports;

~ Preparing and supervising the production of publicity brochures, handouts, direct mail leaflets, promotional videos, photographs, films and multimedia programs

~ Organizing events including press conferences, exhibitions, open days and press tours;

~ Fostering community relations through events such as open days and through involvement in community initiatives;

~ Managing the PR aspect of a potential crisis situation.

~ To develop and maintain a database of media contacts.

~ Create marketing/ public relations strategy that will allow CUCA to cultivate and enhance meaningful relationships with targeted, high-level external audiences, including the media and key influencers