Electrical Engineer

This is a remote position.

As a Demand Generation Specialist, you will report directly to the Chief Sales Officer. Working cross-functionally with the marketing, sales, and business development teams, the specialist will develop compelling demand generation programs that include an understanding of the industry, targeted messaging, and outreach tactics to drive new engagements that ultimately result in the creation of new opportunities, pipeline, and revenue. Here are some other examples of things you will be responsible for:

• Drive demand across the entire brand using both digital and traditional methods.
  
• Use data to analyze the impact of lead generation.
  
• Plan yearly, quarterly, and monthly demand generation objectives.
  
• Work with Content Marketing and Sales with the goal of optimizing website conversions.
  
• Collaborate with sales management, field marketing, and sales executives to develop strategies, processes, and content that result in substantial pipeline growth.
  
• Developing and owning the client's multi-funnel and managing all funnel dynamics and metrics
  
• Managing Pipeline Dashboard and reporting on all relevant metrics, including conversions, volumes, velocity, and attribution
  
• Working very closely with the BDRs and Sales teams to ensure a smooth handshake with no leads left behind'
  
• Running a multi-tier ABM program with several plays aiming at both New Logo acquisitions and customer expansions
  
• Working with the Revenue Ops team to maintain robust data-driven analytics on all tactics and campaigns
  

Requirements

Our client seeks to have a diverse, inclusive, team-oriented, and curiosity-driven herd. Our sales team lives up to our core values, and we expect you will be excited to do so as well. We re looking for a passionate and driven lead generation specialist with experience prospecting new leads, following aggressive growth plans, and who is a self-driven, entrepreneurial individual that can help take us to the next level! You will likely have had at least 2 years of experience in sales, working with high performing teams at a high-growth technology company, but working in the dairy industry is not required. Here s what else we re looking for:

• 4+ years of proven lead generation experience
  
• Experience using CRM Systems
  
• Creative thinker with innovative ideas to prospect leads
  
• Ability to assess and analyze prospective client needs/requirements and communicate to Business Development team
  
• An expert at prioritization, planning, and managing your time
  
• Excellent verbal and written communication skills
  
• Prior experience working closely with the sales team, preferably within a SaaS company
  
• Proven track record of successfully launching, managing, and tracking marketing campaigns that drive pipeline and booked revenue
  
• Knowledge of best practices in B2B marketing, demand generation, marketing automation, lead conversion, and nurturing programs
  
• Demonstrable experience of working in a metrics-oriented marketing environment, comfortable with reviewing data, metrics, and reporting on program outcomes.
  
• Direct experience working with marketing tools such as Hubspot, LinkedIn Sales Navigator, ZoomInfo, and others
  

Benefits

Competitive salaries - we re constantly reevaluating market trends to ensure we meet or exceed industry standards.

Equity - Stock option plan on a standard 4 year vesting schedule with a 1 year cliff.

Unlimited paid vacation and flex time - unlimited vacation can be vague and difficult to track; we strongly encourage everyone to take at least 2 weeks off per year plus public holidays. The rest is up to you.

Health (mental & physical), dental, & HSA coverage across North America.

Remote work environment - work from home or from one of our hubs in Halifax and St. John s.

Flexible hours - night owl or early riser? No problem.

Tools - need the latest and great software to perform more efficiently? Ask and you shall receive.

Quarterly guest speakers - from shark trainers and graffiti artists to astronomers and sandwich aficionados. The more unique, the better.