E-Com Executive

Effectively manage the product catalogue by ensuring all information is available in the CMS on time.

Define content needs for website pages as per Yearly Calendar and markets needs

Collaborate with the markets, local Marketing teams, and HQ teams to ensure that Merchandising calendar and homepage refreshes are briefed and followed accordingly

Ensure cross-functional alignment & collaboration (CRM, MarCom, Commercial) for all animations and definition of a customer journey for scheduled activations

Develop merchandising plans based on customer insights, brand strategy, e-commerce goals, and initiatives to achieve substantial uplifts in revenue, site conversion, and average order size

Improve user experience, and enhance product discovery through sorting rules, search optimization, and dynamic merchandising.

Identification, raising, and follow-up of bugs

Produce weekly/monthly reports to monitor eCommerce KPIs and work towards continuously improving them

Measure analyze, and optimise product, product list, and content performance to drive Add to basket & Conversion rate

Strive to understand the customer experience of the website using the tools available and make suggestions for improvement where applicable.