Digital Marketing Specialist - Feedezo Consulting

Key Responsibilities:

• Develop and execute comprehensive digital marketing campaigns across various platforms including social media email search engines and display advertising.
• Create engaging and persuasive content for digital channels including website blog social media and email marketing campaigns.
• Manage and optimize paid advertising campaigns on platforms such as Google Ads Facebook Ads LinkedIn Ads and others to maximize ROI and achieve campaign objectives.
• Conduct keyword research and analysis to identify opportunities for search engine optimization (SEO) and improve website visibility and rankings.
• Monitor and analyze website traffic user engagement and other key performance indicators (KPIs) using tools such as Google Analytics and social media analytics platforms.
• Stay updated on industry trends emerging technologies and best practices in digital marketing and apply them to improve campaign effectiveness.
• Collaborate with crossfunctional teams including marketing design and sales to align digital marketing efforts with overall business goals and objectives.
• Provide regular reports and insights on campaign performance including recommendations for optimization and improvement.
• Stay informed about changes to digital marketing platforms algorithms and policies and adapt strategies accordingly.
• Maintain brand consistency and integrity across all digital marketing channels and communications.

Requirements:

• Bachelors degree in Marketing Communications or related field.
• Proven experience in digital marketing with a focus on strategy development execution and analysis.
• Strong understanding of digital marketing channels tools and techniques including SEO SEM social media marketing email marketing and content marketing.
• Proficiency in digital marketing tools and platforms such as Google Analytics Google Ads Facebook Business Manager and email marketing automation software.
• Excellent analytical skills and ability to interpret data generate insights and make datadriven decisions.
• Strong written and verbal communication skills with the ability to create compelling and effective content for digital channels.
• Creative thinking and problemsolving skills with a focus on driving results and achieving objectives.