Brand Manager

Roles and Responsibilities:

- This position is responsible for the overall top line and bottom-line target achievement in all geographies by

focusing on the specific activities below. The product line involves any brand in our consumer care segment.

The responsibility includes: -

• Develop and sharpen the brand code for the brand / category in consideration

• Develop and refine the brand architecture in view of the competition and market trends

• Develop a new product funnel for the brand and the manager is responsible for clearing the stage gates

for the new products

• Responsible for building consumer insights for the brand

• Effectively connect with the advertising teams to create collaterals to communicate the brand proposition

• Develop Activations / BTL activities

• Effectively design media campaigns and work with the agencies to develop them.

• Liaise with the sales team for effective deploying of BTL activities and monitor performance of schemes

and trade activations.