صاحب العمل نشط
The Brand Marketing Manager is responsible for driving the overall marketing function for respective theme park/attraction(s) and delivering the marketing plan in line with the brand / business strategy. Responsible for driving the commercial objectives of the business maximising visitor volume revenue market penetration and brand positioning objectives.
The Brand Marketing Manager will own the respective theme park/attraction(s) brand management supporting all marketing initiatives including campaign concept ideation content production guest consumer journey operational requirements and full B2C campaign rollout. They will also ensure brand assurance / continuity of IP usage and adherence to foundational brand standards and across internal and external communication acting as the primary owner of the respective theme park/attraction(s) short/midterm marketing initiatives measured against return on investment (ROI) brand performance and commercial metrics.
Support the Head of Brand(s) to develop a brand and audience segmented content strategy with the objective of increasing brand strength (salience awareness consideration and brand buzz) for respective theme park/attraction(s).
Brand Management / Strategy Support:
Creative Agency Support (Internal/External):
Campaign Management:
Brand Content Support:
Online Consumer Journey / Portals:
To be considered for this role you will need to have:
Desirable:
دوام كامل