AI Marketing Technology Specialist

Responsibilities:

• Identify and implement the best AI technology solutions to facilitate the company's marketing strategy
• Researching new technology that could improve existing processes or identifying new opportunities that could be addressed by new technology
• Select the best marketing automation tools
• Set up A/B tests on technology solutions and provide reports on how they perform
• Suggest ways to increase customer acquisition, demand generation, and revenue using AI technology
• Identify and test new marketing channels and tactics to reach and engage target audiences
• Train our marketing team on using new technology solutions, such as project management software, digital advertising platforms, and database management and analytics
• Create and publish marketing materials, such as website content, social media posts, and case studies
• Develop and maintain relationships with industry partners and influencers
• Collaborate with cross-functional teams, including product, sales, and engineering, to ensure alignment on marketing goals and plans
• Analyzing industry metrics and data to identify emerging trends and opportunities for growth