Social Media Content Executive | Hilton Dubai Palm

EOE/AA/Disabled/Veterans

The Social Media Content Executive is responsible for creating managing and optimizing engaging digital content across the hotels social media platforms. This role plays a key part in strengthening brand presence driving guest engagement promoting hotel offerings and supporting revenue-generating campaigns through compelling storytelling and visual content.

What will I be doing

• Plan create and publish high-quality content (images videos reels stories captions) for platforms such as Instagram Facebook LinkedIn and others as relevant.

• Capture on-site photo and video content showcasing rooms dining experiences events staff and guest moments.

• Write engaging on-brand captions and short-form copy aligned with the hotels tone of voice.

• Execute the social media content calendar in line with marketing campaigns seasonal promotions and brand guidelines.

• Support launches of hotel offers events F&B promotions and partnerships through social media.

• Stay up to date with social media trends formats and platform updates relevant to hospitality.

• Community Management

• Monitor social media channels daily and respond to comments messages and reviews in a timely and professional manner.

• Engage with followers to build community encourage user-generated content and enhance brand loyalty.

• Performance Tracking & Reporting

• Track performance metrics such as reach engagement follower growth and content performance.

• Prepare regular reports with insights and recommendations for improvement.

• Basic graphic design skills

• Experienced with latest AI tools for content creation and editing

• Coordinate with external agencies influencers or photographers when required.

• Ensure all content reflects brand standards and hotel values.

What are we looking for

To successfully fill this role you should maintain the attitude behaviors skills and values that follow:

• Excellent written spoken and read English proficiency

• Previous Marketing experience in a similar environment (hospitality agency or airlines)

• Excellent verbal and written communications skills confident and effective verbal and written communicator

• Strong interpersonal skills to enable communication to wide audience and manage relationships

• Strong understanding of local market

• Creative and ideas orientated

• Positive enthusiast and team player

• Excellent organizational and planning skills

What will it be like to work for Hilton

Hilton is the leading global hospitality company spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For nearly a century Hilton has offered business and leisure travelers the finest in accommodations service amenities and value. Hilton is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands. Our vision to fill the earth with the light and warmth of hospitality unites us as a team to create remarkable hospitality experiences around the world every day. And our amazing Team Members are at the heart of it all!