Marketing Automation Specialist
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موقع الوظيفة:
الراتب شهرياً:
تاريخ النشر:
نُشرت قبل 20 يوم
عدد الوظائف الشاغرة:
1 عدد الوظائف الشاغرة
ملخص الوظيفة
Position Overview
The Marketing Automation Specialist at ClearGrid is responsible for building optimizing and scaling data-driven customer lifecycle campaigns across email push WhatsApp and in-app channels. This role combines marketing automation expertise growth hacking strategies and data-driven experimentation to increase customer engagement retention and conversion. The specialist will leverage platforms such as WebEngage or Braze alongside CRM and analytics systems to design personalized customer journeys and drive measurable growth.
Key Responsibilities
Design implement and scale multi-channel lifecycle campaigns (email push WhatsApp in-app) using tools such as WebEngage or Braze.
Develop and execute growth hacking strategies to test and validate new campaign ideas channels and funnels.
Run A/B and multivariate testing on subject lines creatives customer journeys and incentives to optimize conversion rates.
Use customer data behavioral analytics and segmentation models to deliver personalized experiences.
Collaborate with product growth and data teams to define KPIs attribution models and dashboards for campaign effectiveness.
Map out and enhance customer journeys by developing effective communication touchpoints throughout the lifecycle.
Qualifications
Education: Bachelors degree in Marketing Computer Science Artificial Intelligence or related field.
Experience: 35 years of hands-on experience in marketing automation CRM or growth marketing.
Certifications (preferred):
Braze Certified Marketer or WebEngage advanced training.
Growth Hacking or Digital Experimentation certification.
Google Analytics SQL or Python for marketers.
Competencies & Skills
Proven expertise with WebEngage or Braze.
Strong knowledge of growth hacking frameworks rapid experimentation and funnel optimization.
Advanced skills in A/B and multivariate testing.
Experience working with CRM systems CDPs and customer segmentation.
Analytical mindset with the ability to translate data into actionable insights.
Familiarity with HTML/CSS for email template design and execution.
Strong communication cross-functional collaboration and project management abilities.
المهارات المطلوبة
- Controlling Experience
- Distributed Control Systems
- Pardot
- تقارير نظام كريستال
- Marketing Automation
- Salesforce Marketing Cloud
- إدارة المخازن
- HubSpot
- Responsys
- التسويق عبر البريد الإلكتروني
- Leadership Experience
- Programmable Logic Controllers
عن الشركة
ClearGrid is a digital platform redefining debt resolution through AI-driven, customer-first solutions. We help lenders streamline recovery while providing borrowers with tailored, flexible options that prioritize financial stability and trust. By focusing on transparency and regulato ... اعرض المزيد
