Trade Marketing Specialist
شارك هذه الوظيفة
موقع الوظيفة:
الراتب شهرياً:
تاريخ النشر:
نُشرت قبل 4 ساعة
عدد الوظائف الشاغرة:
1 عدد الوظائف الشاغرة
ملخص الوظيفة
JOB DESCRIPTION:
About Abbott
Abbott is a global healthcare leader creating breakthrough science to improve peoples health. Were always looking towards the future anticipating changes in medical science and technology.
Working at Abbott
At Abbott you can do work that matters grow and learn care for yourself and family be your true self and live a full life. You will have access to:
Career development with an international company where you can grow the career you dream of.
A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.
A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity working mothers female executives and scientists.
Trade Marketing Specialist
This position works out of our UAE office in Abbott
Nutrition Division
Our nutrition business develops science-based nutrition products for people of all ages from helping babies and children grow to keeping adult bodies strong and active. Millions of people around the world count on our leading brands including Similac PediaSure Pedialyte Ensure Glucerna and ZonePerfect to help get the nutrients they need to live their healthiest life.
What Youll do
Develop and execute trade marketing plans for UAE and Lower Gulf aligned with brand and sales objectives across all channels (Modern Trade Traditional Trade E-commerce Pharmacy).
Design and implement in-store promotions visibility programs and seasonal activations.
Develop MSL & planograms and ensure execution across the trade through Abbotts distributors.
Manage POS materials and ensure compliance with planograms and perfect store standards.
Collaborate with Key Account Managers and Sales teams to tailor trade programs for strategic customers.
Monitor and analyze promotion performance sell-out data and category trends to optimize future initiatives.
Coordinate with supply chain and finance for accurate forecasting and budget management.
Train and manage brand ambassadors to ensure consistent brand representation and impactful shopper engagement at the point of sale
Business Outcomes:
Increased brand visibility and share of shelf in key accounts.
Improved sell-out performance through effective trade promotions.
Enhanced ROI on trade marketing spend.
Stronger retailer partnerships and compliance with joint business plans.
Consistent execution of perfect store standards across channels.
Growth in category penetration and shopper engagement.
Key Business Challenges:
Driving growth and market share across in increasingly complex markets (i.e. ambiguity about future decreasing access differential expectations about value etc.)
Managing complex retailer requirements and ensuring compliance.
Driving execution excellence across diverse geographies and store formats.
Balancing budget constraints with high-impact trade activities
Ensuring timely availability of POS materials and promotional stock.
Measuring ROI accurately in fragmented trade environments.
Required Qualification:
Min bachelors degree with major Business or Commerce Master degree in same field is an advantage.
5 years experience minimum 2 years as Trade Marketing or similar.
Proven record of working closely with or at trade channels is essential.
Proficiency in data analysis and reporting tools (Excel Power Point).
Ability to make new connections between data and insights and to make these ideas understandable and actionable to others.
Strong relationship building stakeholder (internal) and customer (external) management.
Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer committed to employee diversity.
Connect with us at on Facebook at and on Twitter @AbbottNews and @AbbottGlobal.
The base pay for this position is
N/AIn specific locations the pay range may vary from the range posted.
JOB FAMILY:
Sales Force
DIVISION:
ANI International Nutrition
LOCATION:
United Arab Emirates > Dubai : Ubora Tower2
ADDITIONAL LOCATIONS:
WORK SHIFT:
Standard
TRAVEL:
Not specified
MEDICAL SURVEILLANCE:
Not Applicable
SIGNIFICANT WORK ACTIVITIES:
Not Applicable
Required Experience:
IC
المهارات المطلوبة
- التسويق الرقمي
- التسويق
- تحليلات جوجل
- Pardot
- HTML5
- MailChimp
- Marketing Automation
- Salesforce Marketing Cloud
- HubSpot
- Responsys
- التسويق عبر البريد الإلكتروني
- إدارة وسائل التواصل الاجتماعي
عن الشركة
WHO WE ARE CREATING LIFE-CHANGING TECHNOLOGY From removing the regular pain of fingersticks as people manage their diabetes to connecting patients to doctors with real-time information monitoring their hearts, from easing chronic pain and movement disorders to testing half the world’s ... اعرض المزيد
