Brand Manager Middle East & Africa
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موقع الوظيفة:
الراتب شهرياً:
تاريخ النشر:
24-10-2025
عدد الوظائف الشاغرة:
1 عدد الوظائف الشاغرة
ملخص الوظيفة
Brand Manager MEA
Essity is a leading global hygiene and health company which develops produces and sells Health & Medical Consumer Tissue and Professional Hygiene products and solutions which has a strong global presence. We are looking for a Brand Manager to join our dynamic team in Consumer Goods Business Unit in Dubai and play a pivotal role in shaping the success of the MEA region. Were seeking individuals who embody our core values embrace challenges innovate fearlessly and thrive in a fast-paced environment. If this describes you wed love to connect.
About the Role
The Brand Manager will be part of a dynamic marketing team and will be responsible for managing Consumer Goods brands in the MEA region (key markets: UAE Kuwait Jordan Lebanon KSA) supporting the development and leading the execution of brand strategies and activations. This includes aligning with global guidelines regional directions and marketing priorities to achieve sales and market share targets.
What You Will Do
Strategy & Planning
Deliver excellent marketing plans execution in a complex multi-cultural environment in line with global guidelines and regional direction.
Use consumer insights market trends and competitive intelligence to shape brand strategies and develop activation plans that resonate with local audiences and drive business results.
Define and track brand KPIs ensuring continuous performance evaluation and agile response to market dynamics.
Drive performance against key brand growth measures (Digital brand health and market shares) and constantly look for optimization and improvement.
Ensure pricing strategy implementation through constant market tracking.
Manage assortment and seek opportunities for optimization.
Plan execute and evaluate sampling campaigns in key markets.
Manages A&P budget.
Communication & Digital
Adapt global communication to MEA markets considering the cultural aspect.
Manage media and advertising agencies to ensure optimal performance and delivery against KPIs.
Develop with advertising agency campaigns and content in line with our global direction.
Manage and maintain brand websites.
Collaborate with digital and e-commerce teams to ensure brand consistency and performance across online platforms.
Sales & Cross-Functional Collaboration
Participates in local sales and marketing meetings and synchronize marketing activities with sales plan.
Conduct product trainings for internal departments agencies distributors and sales teams to ensure deep understanding and consistent brand representation across all touchpoints.
Facilitate cross-functional relationships and contribute to best practice sharing networks and projects provide leadership and expertise.
Data & Performance Analysis
Analyze market and sales data identify risks and opportunities.
Collect compile verify and analyze data on product performance to identify brand features that need to be changed to meet consumer needs.
Who You Are
Must be fluent in English and Arabic
Must have strong strategic thinking and analytical skills.
Must have excellent project management and organizational abilities.
Must have the ability to adapt global strategies to local market needs.
Must have strong communication and presentation skills.
Must have proficiency in data analysis and performance tracking tools.
Must have digital marketing knowledge including social media e-commerce and web management.
What We Can Offer You
Our purpose Breaking Barriers to Well-Being provides meaning to everything we do. Join us to improve well-being for people and drive positive change for society and the environment. At Essity youll feel valued empowered to grow and challenged to achieve business results in a collaborative and open atmosphere.
Innovate for GoodExcel Together Be You with Us
Application End Date:
16 أكتوبر 2025Job Requisition ID:
Essity257418Required Experience:
Manager
المهارات المطلوبة
- التسويق الرقمي
- التسويق
- Management Experience
- Profit & Loss
- Analysis Skills
- Microsoft Powerpoint
- أبحاث السوق
- إدارة المشاريع
- إدارة المنتجات
- P&L Management
- تطوير المنتجات
- التمييز التجاري
عن الشركة
Working at Essity is not just a career; it is a chance to directly make the world a healthier, more hygienic and safer place. With impactful innovations coupled with sustainable solutions, we strive to reach more people every year with the necessary and essential solutions for well-be ... اعرض المزيد
