AMET Marketing Manager, STA Marketing

This position sits within the EMEA Stores Talent Acquisition Marketing (STAM) Team specifically supporting the strategic transformation of Amazons employer brand in the AMET region. Youll be responsible for developing and executing comprehensive employer brand strategies that drive the right volume of applications from qualified talent across our operations and consumer businesses while building Amazons reputation as an employer of choice in the region. This role is an individual contributor one and reports into the Audience Insights & Communication Planning Lead within the STAM team.

Key job responsibilities
Strategy Development & Execution:
Lead the development and implementation of Amazons employer brand and recruitment marketing strategy in AMET. Starting with Saudi Arabia ensuring cultural authenticity and alignment with Vision 2030.
Conduct market and candidate research and competitor analysis to inform strategic planning and identify opportunities.
Develop detailed candidate personas and journey maps for key talent segments.
Create comprehensive communication frameworks that address full-funnel recruitment marketing needs.

Employer Value Proposition:
Lead the formulation articulation and localization of Amazons EVP for AMET markets
Ensure consistent EVP implementation across all touchpoints
Develop compelling narratives that showcase Amazons unique offerings while respecting cultural nuances
Champion the AMET/Saudi talent perspective internally to influence broader employer brand initiatives

Campaign & Content Strategy:
Develop and execute integrated marketing campaigns across paid owned and earned channels
Lead the creation of culturally-authentic Arabic-first content strategies
Establish editorial calendars and content frameworks that support both immediate recruitment needs and long-term brand building
Partner with creative agencies to ensure high-quality culturally-relevant execution

Stakeholder Management:
Build and maintain strong relationships with key stakeholders including PR PXT Business Leaders and recruitment teams
Collaborate with your peers in the STAM to ensure alignment with broader strategies and coordinate key executions across owned and paid channels
Source and manage agency relationships and external partnerships
Influence senior leadership on employer brand initiatives and investments

Measurement & Optimization:
Establish KPIs and measurement frameworks for all initiatives
Implement testing strategies to optimize campaign performance
Analyze market trends candidate behavior and brand performance data
Provide regular reporting and recommendations to stakeholders

Innovation & Best Practices:
Drive experimentation in employer brand approaches
Identify and implement innovative solutions for talent attraction
Stay current with market trends and evolving candidate preferences
Document and share best practices across the global organization

- Experience building executing and scaling cross functional marketing programs
- Speak write and read fluently in Arabic

- Experience driving direction and alignment with large cross-functional teams and agency partners
- Experience designing and executing joint marketing plans with strategic alliance partners with global footprint

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