Assistant Digital Manager - Mövenpick Hotel Jumeirah Beach

Strategic Leadership & Planning

1. Develop own and implement the hotels multi-year digital marketing strategy and annual operating budget ensuring alignment with overall business goals and market opportunities.
2. Lead the integration of digital marketing strategies with all commercial departments (Sales Revenue Management PR F&B Spa) to create a cohesive and powerful market presence.
3. Define and champion the hotels e-commerce strategy setting ambitious targets for direct channel growth and optimizing performance on third-party platforms.
4. Ensure digital marketing efforts support visibility and engagement with Accors ALL Accor Live Limitless loyalty program contributing to both guest acquisition and retention goals.

Team & Agency Management

1. Lead mentor and develop any in-house digital marketing team members (e.g. Digital Marketing Manager Influencer & Social Media Executive) fostering a culture of high performance and continuous learning.
2. Oversee the selection onboarding and performance management of digital marketing agencies and technology vendors ensuring optimal ROI and service delivery.

Digital Channel & Performance Oversight

1. Direct and oversee all digital marketing campaigns and activities including but not limited to SEO/SEM paid media (PPC display programmatic) social media strategy content marketing CRM/email automation affiliate marketing influencer collaborations and Metasearch.
2. Establish robust analytics frameworks to monitor analyze and report on digital channel performance KPIs and ROI to executive leadership driving data-informed strategic adjustments.
3. Champion the development and execution of a cutting-edge content strategy that enhances brand storytelling and engagement across all digital platforms.

Revenue & Distribution Optimization

1. Collaborate closely with Revenue Management to ensure digital strategies support optimal pricing rate parity and inventory management across all online channels.
2. Drive strategy for optimal visibility content quality and conversion performance on OTA platforms managing relationships with key OTA market managers.

Brand & Reputation Management

1. Oversee the hotels online brand presence and reputation management strategy ensuring consistent brand messaging and proactive engagement with online reviews and social commentary.

Innovation & Market Intelligence

1. Conduct in-depth competitive landscape analysis and market research to identify emerging digital trends technologies and opportunities for innovation.
2. Pilot new digital initiatives and technologies to maintain a competitive edge and enhance customer engagement and acquisition.
3. Drive awareness adoption and strategic utilization of the Hotel Brand/Accor ALL and other loyalty initiatives among hotel guests and internal teams.

Qualifications :

• Minimum 8-10 years of progressive experience in digital marketing and e-commerce with at least 3-5 years in a leadership or management role.
• Significant experience within the hospitality travel or luxury retail sectors is highly preferred.
• Bachelors degree in Marketing Business Administration Hospitality Management or a related field. Masters degree or relevant certifications (e.g. Google Ads Digital Marketing Strategy) are a strong plus.
• Fluent in English (written and spoken); proficiency in additional relevant languages is advantageous.
• Demonstrable expertise in developing and executing successful multi-channel digital marketing strategies with a clear focus on ROI.
• In-depth knowledge of SEO/SEM paid advertising (PPC programmatic social) social media marketing content strategy CRM/email marketing analytics platforms (e.g. Google Analytics 4) and digital reporting.
• Proven experience in managing significant marketing budgets and optimizing spend.
• Strong leadership and team management skills with experience in mentoring and developing talent.
• Exceptional analytical strategic thinking and problem-solving abilities.
• Outstanding communication presentation negotiation and interpersonal skills with the ability to influence stakeholders at all levels.
• Highly data-driven with a passion for innovation digital transformation and continuous improvement.

Additional Information :

Our team and working environment:

Opportunities to make your mark. We provide an environment of trust respect and integrity.  A home away from home.  Where diversity and inclusion are celebrated. Privacy and personal information are protected. Through Accors Employee Value Proposition we ensure fair treatment and a workplace free from discrimination & harassment.

Our commitment to Diversity & Inclusion:

We are an inclusive company and our ambition is to attract recruit and promote diverse talent.

Why work for Accor

Guided by our purpose Pioneering the Art of Responsible Hospitality Connecting Cultures with Heartfelt Care. we empower every team member to bring their passion and creativity to life. At Accor we believe that hospitality is a work of heart. We understand the ways in which individual passion for our work and a shared sense of accomplishment create a more rewarding experience for our guests. We foster this culture through a diverse and inclusive workplace that values the contribution of each and every member of our team. We are committed to taking positive action in terms of business ethics and integrity responsible tourism sustainable development community outreach and diversity and inclusion. With an expansive portfolio of iconic hotels and brands Accor offers boundless opportunities for career advancement and professional development across the globe. 

Joining the team where you can be all you are grow and create your path work with purpose and enjoy and feel valued.

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