Digital Marketing and Media Specialist

This is a remote position.

CONTENT&MARKETING

PUBLIC RELATIONS

• Built customer confidence and loyalty.
• Identify possible cross branding and partner alliance.
• Source potential sponsorship opportunities, 3rd party endorsements and partner alliances.
• Ensure that all employees implement and follow the Corporate Identity & Culture guidelines.

• Coordinate public relations and media campaigns, draft press releases, editorial and media briefings.
• Maintain contacts with the local media, and internationals business aviation publications.
• Secure possible media interviews and features with relevant niche target audience.
• Implement corporate social responsibility (CSR) policies.
• Assist with the Crisis Management & Communications Plan; assign roles of responsibility in case of an emergency to coordinate PR & Communications tasks.

DATA MANAGEMENT

• Manage CRM / Database for Newsletter distribution.
• Manage classified listing in all relevant aviation platforms, such as Air Charter Guide, AINonline, Avinode.
• Compile a customer profile for each business segment to identify marketing opportunities, to increase sales, market share, revenue and profitability for each segment, i.e.

• VIP Charter / Group / Corporate Charter
• Cargo Charter
• Medivac / Air Ambulance
• Long-term contracts for Oil & Gas / Marine & Offshore industries
• Ad-Hoc and Seasonal High Yield temporary aircraft leasing

• Aircraft Sales & Acquisition / Aircraft Leasing
• Flight Ops (Flight Permits, Fueling, Catering)
• Specialist Solutions (Spare Parts, FBO, Ground Handling, Concierge Services)
  

SOCIAL & DIGITAL MEDIA

• Draft new Social Media strategies.
• Explore new digital marketing and social media channels.
• Increasing Social Media presence, likes and followers.
• Monitor SM analytics, compile sales & marketing reports.
• Create new and creative content, photo and video material.

• Create Social Media posts, blogs and periodical e-newsletter.
• Manage and update website and social media content.
• Actively generate contacts with international and regional government offices, aviation professionals, charter brokers, tour & charter operators, travel media, corporates C-suite executives, HNI, multinational corporations, healthcare management, individual aircraft owners, VIP terminal & FBO facilities to increase our corporate awareness viasocial media, such as LinkedIn, Instagram, FB, Twitter, YouTube.
  

Requirements

• Ideally at least 5 years relevant work experience in a similar role.
• A degree in marketing, social media or communication is desirable.
• Proven experienceand strong technical knowledgeinKeyword research, Data analysis, WordPress, Google Analytics, blogging for SEO, and social media (both paid & organic).
• Proven knowledgeof video and picture editing software such as Adobe.
• Background in the Aviation is desirable.

SKILLS and COMPETENCIES

• Applied knowledge on Digital Marketing Essentials.
• Good MS Office skills, including Excel, and other sales tools & software/apps.
• Additional languages such as Arabic and/or German a plus.

• Must possess strong business communication and consultation skills, verbal and written English skills are mandatory.
• Must have a positive outlook and a strong passion for success.
• Must be flexiblewith the ability to react quickly to the operational needs, work effectively in time-critical situations.
• Ability to develop close relationships at operational and executive levels.
• Ability to manage multiple priorities and maintain a high level of productivity.

• Ability to work and communicate effectively as part of a collaborative and multinational team.
• Excellent attention to detail with good organizational and planning skills.
• Provide a high level of professionalism and ethical standards.
• Must be able to manage and resolve problems with understanding and sensitivity.
• Must be results driven and highly motivated.

Benefits

• Work Life Balance for you will be working on a flexible schedule
• We are also happy to help you develop your skills and grow as we are growing.
• The position will be on part time during the probation, afterwards will be full time and benefits (health insurance, team bonus, etc.) will be added as you prove yourself.