Performance Marketing Specialist - Omnia Stores

Required Agency Experienced Candidates Only.
Should be available in UAE and ready to Join immediately.

We are looking for a Performance Marketing Specialist to join our team and help us develop digital transformation strategies. The selected candidate will be responsible for managing performance marketing campaigns for diverse objectives of business. Candidates should demonstrate expertise in advertising management skills.

Profound expertise in Meta Business Manager campaign management and driving resultsoriented campaigns.

• Plan and execute all digital acquisition activities (for website) using ads platforms including SEM social media display advertising campaigns affiliate marketing programmatic etc.
• Work on a budget to reach maximum KPI keeping the CAC at the optimum level.
• Manage communication with multiple vendors and thirdparty trackers in order to achieve acquisition objectives.
• Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
• Identify trends and insights and optimize spend and performance based on the insights.
• Utilize the strong analytical ability to evaluate endtoend customer experience across multiple channels and customer touch points.
• Do campaign acquisition fraud monitoring and take actions to minimize the fraud numbers.
• Plan and create a smallscale AB test campaign to optimize campaign and creative performance better.
• Suggest new digital channels that have the potential to increase new user numbers in an efficient way.

Requirement and Skills

• Bachelors degree (or higher) in any related field with a strong quantitative background.
• Proven working experience in digital marketing (Min 2 years) and extensive experience in managing inhouse digital performance marketing at ecommerce is preferable.
• Highly proficient in using digital ads platforms such as Facebook Ads Google Ads Snapchat Tiktok Ads
• Have experience in managing Ad Networks for acquisition campaigns.
• Have a basic understanding of organic acquisition such as Search Engine Optimization (SEO).
• Experience in setting up platform integration for website with third parties (exGoogle Facebook for campaign setup and tracking purposes.
• Creative in identifying target audiences and devising digital campaigns that engage consumers the most.
• Have a strong understanding of Google Analytics.
• Strong analytical skills and datadriven thinking.
• Uptodate with the latest trends and best practices in online marketing and measurement.
• Being able to generate meaningful reports using tools such as Google Data Studio would be a plus.
• Experience in handling programmatic ad buying would be a plus.

Job Type: Fulltime

Pay: AED7000.00 AED12000.00 per month

Ability to commute/relocate:

• Dubai International City: Reliably commute or planning to relocate before starting work (Required)

Application Question(s):

• How many years of experience working in an Agency
• Snapshot of proven campaigns for Meta Business
• Date of Birth
• Whats the largest budget youve managed in a campaign and how did you allocate it across different channels
• Can you explain your experience with different performance marketing channels (e.g. Meta Ads Google Ads Tiktok Ads etc.)