Cards Acquisition

1. Client: FAB
2. Term: 12 months
3. Location: Abu Dhabi UAE
4. Experience requirement: 1015 Years
5. Project scope: Cards Specialist (acquisition)

Role :

Acquisition

• Identify acquisition opportunities focusing on crosssell for the shortterm
• Work on acquisition of newtobank customers though digital and nondigital channels
• Work on launching digital campaigns through owned and paid media channels

• Design the ideal campaigns based on an understanding of the client capabilities and priorities

• Build business cases to facilitate internal buyin and approvals

• Coordinate campaign and troubleshoot any issues that may comup
• Understanding of market segments to drive acquisition
• Expertise in multichannel acquisition including direct/crosssell/digital/3rd party/branches
• Thorough understanding of acquisition drivers onboarding criteria credit initiation process credit policy app score bureau dynamics etc.
• Previous experience in designing launching incentive structures and tactical campaigns
• Knowledge of acquisition cost optimization approval rate lift channel mix sales productivity etc.
• Understanding and experience of STP customer onboarding process reconfiguration
• Strong stakeholder management including business (product/portfolio) credit operations IT HR 3rd parties
• Experience in Sales compliance risk management and controls

KPIs:

• Number of new acquired MC cards
• Spend uplift from existing portfolio
• Timeliness of new product launch

Knowledge & Experience:

1015 years experience in full lifecycle of product launch including:

• Designing product features
• Understanding segment needs
• Exploring partnerships
• Configuring systems with internal stakeholders including IT contracting marketing
• Execute GoToMarket strategy for product launch
• Independent and selfstarter individual with right level of analytical communication leadership and stakeholder management skills to manage endtoend card product launch or revamp projects
• Knowledge in Arabic language is a plus but not a mandatory requirement
• GCC experience would be preferable

Remote Work :

No