SEOSEM Specialist

• Develop and execute effective SEO strategies to improve organic search rankings and drive targeted traffic.
• Conduct keyword research and analysis to identify highvalue keywords and optimize onpage and offpage SEO elements.
• Perform technical SEO audits and implement necessary changes to improve site performance speed and user experience.
• Monitor and analyze SEO performance metrics and provide actionable insights and recommendations for continuous improvement.
• Stay uptodate with the latest SEO trends algorithm updates and best practices.

• Plan create and manage PPC campaigns across Google Ads Bing Ads and other relevant platforms.
• Conduct keyword research ad copywriting and bid management to maximize ROI and achieve campaign goals.
• Optimize ad performance through A/B testing targeting adjustments and budget management.
• Analyze SEM data generate reports and present performance insights to stakeholders.
• Collaborate with the creative team to develop compelling ad creatives and landing pages.

• Google Ads Proficiency: Deep understanding of Google Ads including keyword research ad creation bid management and optimization techniques.
• Data Analysis: Ability to analyze campaign performance using tools like Google Analytics Google Ads Reports and other analytics platforms to measure ROI clickthrough rates conversion rates and other KPIs.
• Campaign Optimization: Experience with A/B testing ad copy optimization and targeting adjustments to improve ad performance and reduce costperclick (CPC).
• Knowledge of SEM Tools: Familiarity with tools like SEMrush Ahrefs Moz or SpyFu for keyword research competitive analysis and SEO/SEM integration.
• Budget Management: Proven track record of managing ad budgets efficiently to maximize return on investment (ROI) and avoid overspending

• Conduct market research to identify trends competitive landscape and opportunities in the Dubai market.
• Prepare and present regular reports on SEO and SEM performance including recommendations for optimization and growth.
• Track and analyze website traffic conversion rates and other key metrics to measure the effectiveness of marketing strategies.

• Work closely with the marketing team content creators and web developers to align SEO and SEM strategies with overall marketing objectives.
• Contribute to the development of digital marketing strategies and campaigns that drive business growth.
• Provide insights and recommendations for improving overall digital marketing performance.

• Experience: Minimum of 5 years of experience in SEO and SEM with a proven track record of successful campaigns and improved search rankings.
• Education: Bachelor s degree in Marketing Digital Marketing Business or a related field. Relevant certifications (e.g. Google Ads Google Analytics) are a plus.

• Advanced knowledge of SEO tools (e.g. SEMrush Ahrefs Moz) and SEM platforms (e.g. Google Ads Bing Ads).
• Strong analytical skills with the ability to interpret data and generate actionable insights.
• Proficiency in Google Analytics Google Search Console and other digital marketing tools.
• Excellent communication and presentation skills with the ability to explain complex concepts to nontechnical stakeholders.
• Familiarity with the Dubai market and understanding of local digital marketing trends and consumer behavior is highly desirable.

• Strong problemsolving skills and attention to detail.
• Ability to work independently and as part of a team in a fastpaced environment.
• Creative thinking and innovative approach to digital marketing challenges.

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