Brand Manager - Renal Gulf Cluster - Novartis

Major accountabilities:

• Proactive development of marketing and promotional mix to meet brand objectives and customer needs.
• Monitor business performance and external environment via appropriate tools to deliver corrective action as required to meet business objectives.
• Liaison with external agencies to deliver initiatives for brand
• Accurate management of budgets for brand.
• Creates and delivers operational plans appropriate to life cycle of brand to optimize return for Novartis.
• Delivery of agreed targets
• Full accountability for brand and delivery of all programs related to it.
• Understanding and use of marketing principles and C4/MPH process to deliver to customer needs
• Disease and market understanding to develop customer insights through appropriate techniques/tools
• Support and Build team to achieve team goals
• Management of external agencies to meet team goals
• Acts as brand champion to create enthusiasm and focus internally and with external customers and agencies.
• Prepares content of Integrated Brand Teams and Launch Teams.
• Responsible for execution monitoring and analysis of the agreed tactical plans in order to ensure the growth of the brand(s) Lead the development of promotional activities in line with internal SOPs and Code of Conduct guidelines.
• Monitor and control brand budgets forecasts and expenses and assess the marketing mix of the product to evaluate cost effectiveness and results.
• Identifies area market insights and opportunity via customer interactions Executes central marketing activities as well as regional initiated marketing activities Monitors product performance and external environment using appropriate tools and taking corrective action if required to meet business objectives Collaborate with Marketing and Medical teams to maximize activities: Scout centers KOLs and OLs by disease within assigned territory Identify specific needs for each segment of patients and the implications of the disease for each of them within assigned territory

Key performance indicators:

• Manage and optimize relationships with all relevant external agencies and patient (and other) groups through development of effective relationships.
• Full financial accountability of Advertising and Promotion budgets within 5%
• Full understanding and use of key market research approaches and giving recommendations and acting on results that create positive business outcome.
• Deliver 90% of operational plan on time and to a high standard.
• Manage all components of a key brand or components of a priority brand.
• Build and develop strategic forecasting from a robust patient model.
• Launch a line extension new campaign commercial program and/or generic defense.
• Market share & market share growth.
• Performance management and employee relations feedback meetings surveys (i.e. Field Force Marketing capabilities Global Marketing Medical Department Regulatory Department) Ensure full compliance to all regulatory requirements

Minimum Requirements:

• University degree or equivalent in Science Marketing or Business qualification.
• Prior experience in a pharmaceutical industry.
• 35 years Marketing Experience and Brand management experience.
• Launch experience is mandatory.
• Renal Portfolio Gulf experience is also required.

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