Marketing Digital Analyst - The Emirates Group

Job Purpose: The Marketing Digital Analyst dnata will be responsible for ensuring the capture analysis and dissemination of marketing and user experience data to ensure teams across Corporate Communication Marketing & Brand (CCMB) can make realtime datadriven decisions. Work closely with Strategic Planners Customer Insights and Customer Strategy & Retention to identify data capture requirements and along with inputs from relevant teams across the department design and implement analytics solutions.

In this role you will:

• Understand requirements for tracking measurement and reporting across CCMB teams.
• Support teams across CCMB through proper tagging and tracking developing the guidelines and frameworks and ensuring the correct setup by agencies third parties and internal teams. Define and implement marketing taxonomy to track data in an accurate manner.
• Work closely with third parties partners suppliers technology platforms and others to source data on performance of campaigns and programs.
• Ensure KPIs relevant to the CCMB teams can be tracked and measured such that they can be used inflight for optimization postcampaign to gather learnings or at the start of new campaigns/programs to develop strategies.
• Work with teams across CCMB to understand and develop measurement KPIs and set up tracking and measurement. Document measurement frameworks KPI development and reporting inputs for reference by all teams within CCMB as needed.
• Build automated dashboards reports and scorecards for selfservice use across the CCMB department. Train and support teams across CCMB in understanding and utilizing the reports to make databacked investment and marketing planning decisions.
• Support campaign planning and inflight optimisation by providing relevant data to Strategic Planners to support recommendations in response to briefs.
• Develop predictive and forecasting models to support marketing planning and investment decisions across regions and channels.
• Facilitate A/B Testing multivariate tests and impact analysis on product releases through proper analytics setup tracking and reporting in order to inform datadriven decisions and successive iterations as needed.
• Monitor data quality raising any quality issues with the appropriate teams within CCMB or externally to the vendors. Document and track these requests updating impacted teams along the process.
• Maintain compliance to Emirates Group privacy principles and work with the Data Privacy Network Liaison within CCMB to ensure privacy and security of personal data is considered by design and default in all aspects of the role.

Qualifications & Experience: To be considered for this role you must meet the below requirements:

• Degree or Honours (123 or equivalent) preferably in Engineering Digital Marketing ECommerce or equivalent. Google Analytics Certification highly desired.
• 5 years experience in digital marketing analytics in a global organization. Web product or UX analytics.
• Advanced knowledge of UX analytics platforms such as heat and scroll mapping tools and web tracking and reporting tools.
• Advanced knowledge of Google Analytics Tracking and reporting like conversion tracking goals segmentations third party.
• Intermediate query writing skills and knowledge of SQL Google Big Query Google cloud platform etc.
• Intermediate understanding of different BI tools like Microstrategy and Tableau etc.
• A basic understanding of performance driven Digital Marketing Channels like Paid Search Affiliate Marketing Email Marketing Display Marketing etc.
• Basic knowledge of advanced marketing analytics concepts like Multitouch attribution crossdevice journeys visitor cohorts etc.