Marketing Manager - IFFCO

Job Summary

The job holder is responsible for aligning the brands strategic direction along with development of long terms and short term marketing plans and execution for designated geography. Also responsible for market share brand equity agency management and financial performance of brand.

Roles & Responsibilities

• • Build and structure detailed marketing strategies and initiatives and implement them across categories brands and BUs
  • Bring a strategic orientation to the business combining analytical thinking and problem solving into developing a clear and ambitious vision for the future of the IFFCO Culinary Global markets
  • Develop and execute portfolio & brand strategies and business plans in collaboration with the Commercial team (trade marketing sales and S&D)
  • Determine the priorities to enable consumercentric brand portfolio growth.
  • Partner with R&D and marketing teams across IFFCO BUs to deliver value added innovations.
  • Collaborate with the BUs in developing the best in class communication campaign across brands and geographies. Help building strong execution plans through traditional and digital media channels.
  • Review the CMI budget for brand building and consumer acquisition marketing campaigns and insights
  • Build healthy relationships with different organizational stakeholders such as customers government ministries and suppliers.
  • Work collaboratively with stakeholders by establishing and maintaining effective working relationships.
  • Solve problems creatively whilst demonstrating a high level of integrity in line with the companys core values.
  • Manage relationships in accordance with policies procedures and legal requirements

KPIs

• Financial: Market share improvement and improvement in Brand Health and Value
• Brand Communication & Development
• Market Share
• Customer Orientation: Improve Understanding of Consumer Needs and Market and Customer / Consumer Trends
• Improvement of internal processes & systems
• Continuously leading and driving innovation & learning

Work experience requirement

• 6 14 yrs. of relevant experience in assigned categories and products.
• Experience in assigned geographies.
• Strong analytical skills
• Willing to take initiative
• Capability to think for long term benefit of the brand
• Strong communication and interpersonal skills

Qualification

Must have a Degree and Maters in Marketing is preferable.

Competencies