Key Responsibilities:
- Develop and execute comprehensive digital marketing campaigns across various platforms including social media email search engines and display advertising.
- Create engaging and persuasive content for digital channels including website blog social media and email marketing campaigns.
- Manage and optimize paid advertising campaigns on platforms such as Google Ads Facebook Ads LinkedIn Ads and others to maximize ROI and achieve campaign objectives.
- Conduct keyword research and analysis to identify opportunities for search engine optimization (SEO) and improve website visibility and rankings.
- Monitor and analyze website traffic user engagement and other key performance indicators (KPIs) using tools such as Google Analytics and social media analytics platforms.
- Stay updated on industry trends emerging technologies and best practices in digital marketing and apply them to improve campaign effectiveness.
- Collaborate with crossfunctional teams including marketing design and sales to align digital marketing efforts with overall business goals and objectives.
- Provide regular reports and insights on campaign performance including recommendations for optimization and improvement.
- Stay informed about changes to digital marketing platforms algorithms and policies and adapt strategies accordingly.
- Maintain brand consistency and integrity across all digital marketing channels and communications.
Requirements:
- Bachelors degree in Marketing Communications or related field.
- Proven experience in digital marketing with a focus on strategy development execution and analysis.
- Strong understanding of digital marketing channels tools and techniques including SEO SEM social media marketing email marketing and content marketing.
- Proficiency in digital marketing tools and platforms such as Google Analytics Google Ads Facebook Business Manager and email marketing automation software.
- Excellent analytical skills and ability to interpret data generate insights and make datadriven decisions.
- Strong written and verbal communication skills with the ability to create compelling and effective content for digital channels.
- Creative thinking and problemsolving skills with a focus on driving results and achieving objectives.
This job has been sourced from an external job board.
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