Digital Marketing Specialist

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Job Description:

Job Overview

Apex Systems is seeking a Digital Marketing Specialist to join their team. This role will focus on using the SAP-based Content Management System (CMS) and creating web pages and own the website management. The Digital Marketing Specialist is expected to have meticulous attention to detail and fantastic content creation skills using a CMS system. We welcome digital natives with 3-4 years of work experience to help us build and maintain a best-in-class website. This role does not require software development skills. The position is based in Charlotte, NC.

Responsibilities

• Create new website content, web pages, landing pages for the website using a CMS system
• Identify ways to improve the overall user experience of the website
• Creating strategies to grow subscriber base and web traffic metrics
• Produce sitemaps that visualize the structure and functions of the website
• Monitor, assess, and report on website performance
• Ensure the website complies with appropriate laws and regulations
  

Requirements

• 3-4 years of relevant work experience around CMS and website management (SAP Commerce Cloud experience a plus but not required)
• Expertise in working with CMS systems to create and maintain web pages, landing pages and user experience
• Excellent knowledge of Google Analytics and analytical and data visualization skills
• Expertise in design, graphics and layout and content creation related to websites
• Strong attention to detail with an analytical mind, ability to work as part of a team and outstanding problem-solving skills
• Proficiency in Microsoft Office and Photoshop (or similar programs)
• German language knowledge is a plus but not required