Director Creative Content

Role Scope

• Builds, leads, and reviews work of the creative team and guides them strategically with their priorities and focus
• Analyzes creative demands, anticipates bottlenecks and manages workflow
• Supervises a cross-functional team of graphic designers, copywriters, photographers/videographers, in the strategic development of messages and deliverables
• Demonstrates a comprehensive understanding of brand development fostered through creative strategy and implementation.
• Has wealth of experience in regards to design principles, creative industry standards across multi media touchpoints.
• Prioritizes work and resources across engagements based on short- and long-term needs.
• Establishes production schedules for the department of designers, copywriters, and photographers using know how of efforts required to complete tasks, increasing efficiencies by utilizing effective tools and digital platforms
• Conducts brainstorming sessions with creative team, inspire strategic and creative thinking to develop innovative and actionable creative initiatives in a fiscally responsible manner, that are conceptually strong and can be used in CEO and CMO pitch presentations as way to gain buy into the visual strategy
• Reviews and approves art and copy developed by the team, ensuring deliverables that effectively address marketing goals and challenges
• Leads the thinking process for fresh, innovative work that translates complex ideas into compelling creative ideas for visually sophisticated audiences
• Presents, or oversees presentation of final concepts, and obtain approvals for deliverables
• Effectively manages a three sub functions including copy, creative shop and visual content by setting clear objectives on a quarterly basis with a strong mindset on prioritization in order to creatively bring to live the country marketing plans