Digital Strategy Lead

Key Responsibilities:

• Collaborate closely with the marketing, creative and channels teams in GO to design innovative digital marketing programs that support marketing pursuit campaigns.
  
• Contribute to recommendations with research-backed insights, which could include:
  
• Paid media/paid social campaigns
  
• Digital user journeys design
  
• Personalization recommendations
  
• Testing (A/B testing)
  
• Advising and optimizing interactive experience assets
  
• User experience
  
• Ensure alignment of digital channel strategies and tactics supporting campaign activation to overall channel strategies, working closely with data & analytics and capabilities team for data governance and insights.
  
• Oversee activation of content across multiple digital channels aligned to campaign activation strategy and plans, which could include website, social media, paid advertising, etc.
  
• Oversee a small global team of Digital Strategists on the design, development and delivery of effective and impactful digital marketing plans and tactics to support Accenture GO.
  
• Assess performance of digital tactics supporting a given campaign, using relevant data to cull meaningful insights that help identify opportunities for ongoing optimization.
  
• Identify areas for continued optimization aligned to campaign performance objectives and benchmarks and contribute to testing and experimentation, creating an optimal client experience.
  
• Manage development and delivery digital capabilities and self-serve publishing products implemented by the Marketing Capabilities team.
  
  
• Requiered Experience:





• Strong English Skills for Business (Written and Spoken)
  
• Bachelor's degree
  
• Minimum of 18 years digital marketing experience or cross-channel data-driven marketing execution with a primary focus on web, mobile and email marketing.
  
• Excellent written and verbal communication skills
  
• Experience leading teams and supporting the ongoing growth and development of team members.
  
• Ability to work individually on a project or in a team environment.
  
• A self-starter with a can-do, team-first work ethic.
  
• Ability to troubleshoot and problem-solve.
  
• Ability and desire to work in a fast-paced environment, consistently meeting deadlines and motivating others to do the same.
  
• Willingness to participate in meetings outside of regular business hours when/as needed to accommodate other time zones.
  
• Sensitivity to the cultural variances across different countries.
  
• Ability to prioritize and switch gears quickly between multiple projects.
  
• Demonstrated teamwork and collaboration in a professional setting; either military or civilian.