Ecommerce Operations Executive

An innovative payments business that uses technology to connect people and their resources, making it easier to do business across Africa, is looking for a Group Head of Product Marketing to join their team of trailblazers. Their mission is to create prosperity and opportunity for all of Africa by facilitating more transactions between more people so that we can all live better lives.

A bit about the role:

As the companys Group Head of Product Marketing, your primary task will be to define and refine the companys Product growth plans as it refers to their customer acquisition, coordinating and executing campaign programs and optimising customer engagement, retention and conversion rates at key customer touch points. You are a senior-level manager with both strategic planning and implementation functions. The marketing communications role is an intersection of Strategy, Product Development and Marketing. This role is critical in executing marketing campaigns that support demand generation for the companys products and increased product usage. This role works cross-functionally with design, engineering, analytics, product management, operations, and retail marketing to develop, design and execute product growth initiatives focusing on three core merchant products (Checkout, Pay-outs and Proximity) without ignoring other products like Bill Payments and their omnichannel.

Requirements

Your daily adventures include:

Define a results-driven product marketing playbook/strategy that guides and informs the companys GTM approach for their different products

Establish a strong process for campaign , including determining spending and ROI periods

Define an approach to creating a localised campaign that supports the growth of products in the chosen markets

Define the Product Marketing team and scale it to a world-class organisation

Develop strategies that put their omnichannel brand and merchant products in front of the right target audience and ensure a high rate of trial and adoption

Continuously building brand awareness and generating innovative ideas to promote the brand/product, including but not limited to creating content strategies based on business objectives, category focus, and audience segments across all channels (online/offline)

Designing and implementing tests to provide customer insights into the companys products

Lead the market research and work with the product teams to apply relevant findings to the development process

Work across teams to execute product pilots (internal and external) to achieve an aligned MVP for market roll-out

Take ownership of the products go-to-market strategy

Ensure that all messaging regarding the product is accurate and presented in a way that potential customers will care about

Designing, planning, and executing effective marketing campaigns in line with the plan & determining and implementing metrics to measure campaign effectiveness

Oversee the creation of content about the product, including videos, blog posts, presentations etc

Implementing online marketing activities, including social media, SEO/SEM, demand generation, lead generation and activation

Tracking the effectiveness of various campaigns and course corrections as required

What it takes to succeed:

A degree in Marketing, Business Administration, or a related field

10+ prior experience in a similar role - managing campaign for multiple markets

5+ years of direct work experience in a managerial role in marketing

Demonstrated experience in taking digital products to market and growing them

Demonstrated proficiency in digital marketing techniques, technologies, and solutions

Have run offline and online campaigns that have attributable growth for the product

Solid experience in managing ATL (above the line) and BTL (below the line) activities

Has built teams that comprise media buyers, data analysts, digital engagement, copy editors, and technical marketers

Demonstrated experience in successfully using marketing stacks to automate marketing campaigns and create linkages to product growth, including but not limited to:

o Market research and analysis: Typeform, UserTesting, Segment, Amplitude, Useberry

o Workflow and project management: Trello, Asana, Slack, InVision, ProductBoard, ProdPad

o Content creation: Sketch, Wistia, Venngage, Canva, Copymatic

o Marketing: MailChimp, HubSpot, Customer.io, Chameleon, Ahrefs, BuzzSumo