Data Science Specialist

Responsibilities:

1. Work closely with the Onsite Marketing Coordinator and the e-Commerce product development team to identify gaps in data capture strategy and collaboratively implement enhancements.

2. Identifying the various sources and types of quantitative and qualitative data across all digital channels and ancillary partner online transaction and revenue data that give a real insight into actual e-Commerce performance and ROI.

3. Prepare and maintain appropriate e-Commerce Key Performance Indicators (KPIs) and metrics as well as website performance and visitor engagement dashboard reporting.

4. Administer web analytics tools including variables, report suites, users and manage vendor relationships.

5. Ensure availability, effective utilization, and data analysis of relevant e-Commerce dashboards and business intelligence reports.

6. Periodic data validation on data collection variables and collaborate with web analytics vendor and development team to make tagging updates and changes.

7. Support the e-Commerce Manager in the consolidation, analysis and reporting of data to senior management and other business units.

8. Work closely with the e-Commerce Manager to oversee and recommend all key analytical projects, proactively engaging with cross-functional teams to assess existing and upcoming business needs.

9. Analyse and interpret feedback from customers through surveys and from different parts of the business to identify gaps and to recommend change and development required in processes, systems, communications, distribution, products, service etc.

10. Develop and execute process to review and analyse impact of changes to the sites such as site enhancements, redesigns, content updates and online testing through web statistics and user dynamics; make strategic recommendations to improve the appearance, effectiveness and user experience of all aspects of the sites.