Social Media Executive

Reesponsibilities:

• Manage social media channels including Facebook, Instagram and other relevant platforms including but not limited to creating original text and video content and managing posts on a daily basis.
• Develop monthly social media content calendar across all outlets.
• Responsible for daily, weekly and monthly scheduling of social media posts across all outlets.
• Liaise with copyrighter in relation to copy completion of content calendars and ensure deadlines are being met.
• Develop strong month to month content strategy based on business needs, content requirements and social media trends.
• Monthly photography planning for required content and work as a team to develop a photography schedule.
• Responsible for briefing artwork requests directly to design team.
• Generate live in-venue Instagram coverage and stories on ad-hoc basis.
• Attend new launches and events as part of social media team on ad-hoc basis.
• Keep abreast of all details pertaining to daily, weekly and upcoming activations within outlets in order to convey correct information to the public via social media.
• Observe competitor social media accounts and analyse engagement rates and content trends within the industry.
• Analyse social media reports and implement specific objectives based on previous months statistics & insights.
• Collaborate with internal teams (e.g., Digital) to develop and monitor strategic PR & direct marketing initiatives (emailer).
• Two years’ experience as a social media executive