Marketing Manager

RESPONSIBILITIES

- Steer the collection and analysis
of consumer and market insights, share findings to ensure the consistency of
new product development with the country’s needs

- Take ownership of international
launches and create the right angle of attack locally to build 360 integrated
(salon & retail channels), engaging consumer brand experiences locally with
a perfect on-time execution, with localization of content when needed.

- Supervise the entire marketing
activation development process and the respect of deadlines

- Track the budget (sales
forecast; brand’s pricing strategy, A&P build up and follow up)

- implement the marketing mix strategies
(IMC/360/Digital/Retail/PR) and the adaptation of communication (imagery,
digital, point of sales)

- Create and follow up on digital
strategy (social and pure media specific to salons, ensuring the media
performance and KPIs achieved.

- Mobilize other departments
(sales, logistic, education, PR, digital etc. ) and partner agencies to develop
a broader marketing activations in line with the strategy.

- Build, develop and manage your
team, train them and develop their marketing expertise and know-how

- Co-developing strategy for
Influencer Marketing with PR team and ensure execution linked to marketing
activation.

- Define and monitor salon and luxury
retailer 360 marketing plan, implement promotions and ensure implementation of
trade marketing plan