Content Strategist

Responsibilities:

• Developing clear and engaging content that is consistent with the company's brand image and addresses both business goals and consumer needs.
• Analyzing content marketing data to identify trends and anticipate consumer needs.
• Performing content audits to assess how well existing content is performing.
• Performing content gap analyses to determine what type of content is missing and what is needed.
• Delegating tasks to writers and editors and providing feedback.
• Creating, adjusting, and managing the editorial calendar.