Marketing Specialist

Responsibilities:
• Assist and execute the briefs from the marketing manager for all covered territories for market research needs based on the regional long-term research strategy set by the Brand Communication Manager.
• Actively contribute with ideas, and suggestions and liaise with all necessary departments (internal and external).
• Plan and execute press trips in line with IKEA Brand priorities.
• Assist the marketing manager in creating the long-term marketing strategies as well as the opening strategies for the existing and new stores in the covered territories.
• Assist the marketing manager in executing the vitality calendar activities and ensure the strategic priorities are reflected in the campaigns.