In Store Digital Specialist

Responsibilities:

• Working closely with senior management to develop a strategy for integrated media campaigns.
• Assisting digital and social media, public relations, and creative teams to select the appropriate media for their projects across different media platforms.
• Scheduling placement of content on digital media platforms.
• Improving the brand's awareness using digital media channels such as Youtube, Instagram, and Facebook.
• Creating content for digital media platforms according to platform guidelines.
• Writing content for search engine optimization.
• Ensuring brand consistency across all digital media channels.
• Keeping the online media library up-to-date.
• Monitoring impact and return on investment of digital marketing campaigns.
• Remaining up-to-date with the latest digital media trends and design technology available.