Marketing Automation Manager

Responsibilities:
• Run A/B tests for email campaigns and landing pages to optimise performance
• Improve marketing accuracy and effectiveness to deliver against KPIs.
• Track campaign performance and tweak workflows accordingly.
• Collaborate with corporate marketing team for design and copy/content.
• Ensure GDPR compliance whilst executing email marketing campaigns and collecting data.
• Improve customer engagement through tactical and strategic campaigns such as nurture and acquisition campaigns.
• De-silo and activate data as fuel to drive results.
• Ideate and execute global email marketing/ omni-channel campaigns.