Marketing & Communications Manager

Developing and executing a results-driven, multi-platform communications strategy and plan in line with corporate and brand direction while reflecting local priorities

Creating and managing all marketing materials and collateral in line with brand direction

Implementing online marketing activities including social media, SEO / SEM, demand generation, lead generation, etc.

Tracking effectiveness of various campaigns and course corrections as required

Managing communications spend and working with vendors and agencies to create and / or localize communications and marketing activities and develop supporting assets

Leading the planning and implementation of PR and initiatives related to the brand