Performance Media Specialist

RESPONSIBILITIES

• Develop and execute the strategic roadmap for digital across Middle East
• Execute overall digital strategy for PPD, taking into account our full brands proposition, DMI digital guidelines and best practice; including but not limited to, e-commerce, digital media, CRM, social media & content and brilliant basics (search,display, video and retargeting) Ensure excellence in execution of digital brilliant basics across SEM, Display, Video, Retargeting, social & content and SEO strategy From the data, draw strategic insights that inform digital strategy, measure digital activity performance and ROI, and course correct the plan where necessary