Business Analyst

Responsibilities:
• Design and conduct rigorous experiments on the effectiveness and efficiency of different marketing actions that will inform long term strategy
• Own the design, development, and maintenance of ongoing metrics, reports, analyses, dashboards, etc. to drive key business decisions
• Leverage customer data to increase the efficiency of our marketing spend working closely with the channel teams on campaign optimization
• Build the capabilities for how we integrate science/analytics in to marketing planning processes, build site strategy to drive highest return on marketing investment