Specialist BTL

Responsibilities
• Plan, develop and execute the offline customer acquisition strategy for Noon food
• Deploy successful marketing campaigns and own their implementation from ideation to execution
• Build strategic relationships and partner with key industry players, agencies and vendors
• Work with the relevant channels to develop bespoke BTL activities and activations for each
• Ensure strategy and activities are in-line with the overarching marketing strategy
• Continuously amend strategy and roadmap based on learnings and best practice
• Ensure all BTL comms and assets are in line with established brand guidelines (e.g. look and feel, tone of voice, etc.)
• Conduct post campaign analysis to establish best practice messaging, execution & results
• Constantly explore new potential partnerships and acquisition channels to help expand Noon Food's customer base
• Contribute to the development of the overall Brand strategy