Digital Marketing Leader

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
  
• Design, build and maintain our social media presence across all digital channels
  
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  
• Identify trends and insights, and optimize spend and performance based on the insights
  
• Brainstorm new and creative growth strategies
  
• Plan, execute, and measure experiments and conversion tests
  
• Collaborate with internal teams to create landing pages and optimize user experience
  
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  
• Instrument conversion points and optimize user funnels
  
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
  

Requirements

• At least 4+ years of work experience in setting up and running SEO, SEM, Google AdWords, Facebook ads, other digital ads
  
• SEO, SEM, Google AdWords planning to optimize the website s ranking on search pages.
  
• Implement and admin communication activities on popular platforms (Google, Website, Fan page, )
  
• Manage content on digital channels
  
• Collect and manage customer data on social media channels.
  
• Analyze, evaluate, measure the effectiveness of communication plans and campaigns,
  
• Evaluate digital channels before and after implementation and propose digital strategies.
  
• Understand how to build basic content for digital channels (Prefer Education)
  
• Providing digital marketing plan directions including Online Media Planning and CRM Marketing.
  
• Good at English
  
• Manage budgets and costs, ensure reasonable and effective digital marketing activities.
  
• Perform other jobs as required by the company