Performance Marketing

Responsibilities:
• Manage Facebook Ads, including audience targeting, copywriting, and coordinating asset production with the creative team. Develop robust and clearly defined ad sets and campaigns for Paid Social
• Develop & set performance marketing strategy for targeting & re-targeting
• Ensure consistent & relevant communication content that would educate, aware & convert relevant target users
• Setting and managing the growth strategies for all consumer products owning Revenue, Growth, Customer Funnel Management, Commercial Targets Setting & Products Marketing.
• Optimizing campaigns & budgets meeting agreed-upon KPIs
• Continuous analysis and testing of content and keywords performance
• Manage all paid ads across multiple social media platforms, search, display & retargeting networks, that would maximize customer’s lifetime value
• Support Marketing & Business team in testing different value propositions and messages across different channels