Marketing Executive

- Analyse competition, best practices and new trends in local market and report to Marketing team
- Assist in building marketing plan / calendar for the different chains/brands/ markets in close cooperation with the Department Manager and the Brand's marketing departments
- Assist the Store Manager in the development of the sales force animation program (staff training, incentives, data collection)
- Be involved in all aspects of marketing and media from planning, advertising, promotions, public, media relations, product development and research
- Build, maintain and update good database (CRM) through consolidate information from shop floors
- Carry out local market research, customer survey, assessing customer demands, brand positioning, monitor competitors' activities, and evaluating market campaigns
- Channel all suppliers and customers information (animation / training / launch plan) to stores/shop managers, area, and Department/ Division Manager
- Collect customer feedback to define actions that will attract new customers and returning customers more often
- Communicate all required information about animation / visibility to the suppliers
- Conduct monthly reports on customer insights, sales analysis, and traffic in store
- Coordinate with advertising agencies and clients on media plans
- Coordinate, organise and ensure implementation of the operational in-store action plan to increase customer acquisition, retention, satisfaction, cross sell & up sell sales and services