Franchise Hotel - Marketing Specialist

This job posting is for a position at a Hotel owned and operated by an independent franchisee, not by IHG or its affiliates. IHG has no involvement in the hiring or day-to-day employment policies or practices of franchisees.

By clicking the apply button, you will be applying for a position with an independently owned and operated franchise hotel, not with IHG or its affiliates, and IHG will not be your employer.

About Us

Under the guidance and direction of the Marketing Manager, within the limits of established IHG Hotels and local policies and procedures, As Asst. Sales Director you'll develop and set revenue sales and marketing strategies for the hotel to ensure plans are implemented, results are monitored, and sales goals are achieved. Regularly sell hotel rooms, meeting rooms, and food and beverage through direct client contacts.

Promoting the desired work culture around the five core values of Trust, Integrity, Respect, One Team and Service of the InterContinental Hotels Group and the brand ethos.

Promoting the desired work culture around the five core values of Trust, Integrity, Respect, One Team and Service of the InterContinental Hotels Group and the brand ethos.

At Crowne Plaza®, we want our guests to feel able to do their best, achieve their goals and be recognized for their success. To help them we need you to display of Brand Service Behaviors- Dare to Connect:

• Dare to make the first move
• Adapt to the moment
• Relate to the business
• Enable quality downtime
  

Your day to day

Essential Duties And Responsibilities - (Key Activities)

• Conceive and develop efficient and intuitive marketing strategies
• Organize and oversee advertising/communication campaigns (social media, print media etc.), exhibitions and promotional events
• Conduct market research and analysis to evaluate trends, brand awareness and competition ventures
• Initiate and control surveys to assess customer requirements and dedication
• Write copy for diverse marketing distributions (brochures, press releases, website material etc.)
• Maintain relationships with media vendors and publishers to ensure collaboration in promotional activities
• Monitor progress of campaigns using various metrics and submit reports of performance
• Collaborate with managers in preparing budgets and monitoring expenses
  

Social Media

• Works with MCM to develop and implement overarching Social Media Strategies to raise hotel awareness and drive revenues. Whilst actively engaging the hotel's audience to support the Public
• Relations and Marketing efforts to drive rooms, food and beverage and catering revenues
• Monitor and maintain Facebook pages for all revenue channels (rooms, MICE, weddings, etc).
• These should be updated on a daily basis (wherever possible) to inform fans of news, special offers, events of interest, fun facts, jokes and relevant insights, to provide a "Stay Real" experience forfans.
• Facebook advertisement campaigns; to be devised on a need basis and targeted by country,demographic & keywords. To be expensed and tracked.
• Provide detailed analytics of all Social Media activity to define effectiveness of past, present and future activity including demographics, reach, and return on investment results
• Twitter; Monitor and maintain Twitter profiles for hotel using analytics as detailed to report and feedback all findings and make recommendations for enhancement
• TripAdvisor; encourage and monitor reviews for each property and F&B outlet. Send weekly report to HODs regarding TA status
• Instagram; Monitor and maintain Instagram postings for all revenue channels (rooms, MICE, weddings etc.) and ensure all photos uploaded are up to date. These should be updated on a daily basis to inform followers of special offers and events of interest.
• Google Maps; Monitor listings and ensure all are active and up to date. Remove duplicates. Report issues to Google.com.
• Google Ad Words; Devise 'pay per click' key search words to promote websites. Google Reader/ Alters; Use to monitor blog chatter about the properties.
• Wikipedia; create profiles for properties using Wikipedia Mark-Up Language, written in an encyclopedic style (not marketing language), including references for any facts given.
• Wikimapia; similar to Google Maps - ensure outlets are present and details correct.
• YouTube; Monitor and upload videos to the InterContinental Singapore YouTube profile, when suitable. Search YouTube for videos uploaded in relation to our properties.
• Virtual Tours; maintain the virtual tours of each property and outlet, ensuring all details are correct. Monitor Google analytics to support usage.
• Working with MCM to infiltrate blogs on selected topics to refer users back to our sites. Such as wedding, Expat community, Dining forums