Marketing Manager

File attached.

Key Responsibilities:
1. Marketing Strategy & Planning
• Develop and implement integrated marketing plans aligned with Louzan Group’s overall business objectives.
• Conduct market research and competitor analysis to identify trends and growth opportunities.
• Manage the annual marketing calendar including campaigns product launches and promotional activities.
2. Brand Management
• Ensure consistent brand messaging and visual identity across all channels.
• Manage the brand positioning of Louzan and its sub-brands in the market.
• Collaborate with designers and external agencies to create compelling brand content.
3. Digital Marketing
• Oversee the company’s digital presence including website SEO social media email marketing and paid advertising.
• Analyse digital performance and optimize campaigns based on KPIs (traffic engagement conversions).
• Coordinate influencer marketing content creation and community management.

4. Campaign Management
• Plan and execute 360° marketing campaigns for product launches sales events and seasonal promotions.
• Monitor the effectiveness of marketing initiatives and report on campaign performance.
5. Retail & Visual Support
• Work closely with the retail operations team to support in-store promotions and events.
• Ensure consistency in in-store branding visual merchandising and marketing collateral.
6. Events & PR
• Plan and manage corporate events exhibitions product launches and collaborations.
• Build and maintain relationships with media outlets influencers and PR agencies to enhance brand visibility.
7. Budget & Team Management
• Manage the marketing budget efficiently and ensure ROI on all campaigns.
• Lead and mentor the marketing team to deliver high-quality outputs and meet deadlines.

Qualifications & Experience:
• Bachelor’s degree in Marketing Business Administration or a related field (Master’s preferred).
• 3-6 years of experience in marketing preferably within luxury retail fashion perfume leather goods & Hospitality industry.
• Proven track record in managing successful marketing campaigns and brand development.
• Strong understanding of digital marketing tools analytics platforms and CRM systems.

Skills:
• Strategic thinking with a creative mindset
• Excellent communication and presentation skills
• Strong project management and organizational skills
• Proficient in marketing platforms (Google Ads Meta Business Suite Mailchimp etc.)
• Ability to work under pressure and manage multiple projects simultaneously