Marketing and Communications Manager - Sharjah Performing Arts Academy

The Role
Duties and Responsibilities Brand Management: Maintain and enhance the Academys brand image and reputation. Ensure brand consistency across all marketing materials and communications. Develop and manage brand guidelines and ensure adherence across departments. Content Creation and Management: Oversee the creation of highquality content for various channels including websites social media newsletters press releases and promotional materials. Manage the Academys website content and ensure it is uptodate and engaging. Develop and execute social media strategies to increase engagement and reach. Digital Marketing: Manage digital marketing campaigns including SEO SEM email marketing and social media advertising. Analyse and report on digital marketing performance and optimise campaigns for better results. Create design proof and manage all graphic design elements for digital and print marketing collateral materials. Design the yearly prospectus for SPAA. Monitor Student Social Media Accounts to ensure safe practice amongst the student body. Public Relations and Communications: Develop and maintain relationships with media outlets and manage press releases. Handle crisis communication and provide timely and accurate information to stakeholders. Organise and manage press conferences and media events. Copywrite proof monitor and manage all press releases that pertain to the Academy; this includes developing and managing a consistent relationship with a chosen external PR company. Event Management: Plan and execute academy events such as open houses alumni gatherings and conferences. Collaborate with various departments to ensure successful event promotion and . Assist the operations manager and box office in coordinating organising and managing inhouse events managing multiple aspects including design inventories ticketing seating press influencers students and staff. Assist faculty and staff with any outreach activities and events. Budget Management: Develop and manage the marketing and communication budget. Allocate resources effectively to maximise ROI on marketing activities. Team Leadership and Development: Manage and mentor a team of marketing and communication professionals. Foster a collaborative and innovative team environment. Provide training and development opportunities for team members. Strategic Planning and : Develop and implement comprehensive marketing and communication strategies. Conduct market research to identify trends opportunities and challenges. Set objectives and key performance indicators (KPIs) for marketing campaigns. Write Marketing and Communication policies and Procedures.

Requirements
Essential: Bachelors degree in Marketing Communications Public Relations or a related field. A Masters degree is preferred. Minimum of 57 years of experience in marketing and communications preferably in the education sector. Strong leadership and team management skills. Excellent written and verbal communication skills. Proficiency in digital marketing tools and platforms. Experience with content management systems (CMS) and customer relationship management (CRM) systems. Ability to work under pressure and manage multiple projects simultaneously. Strong analytical skills and the ability to interpret data to make informed decisions Strategic thinking and planning Creativity and innovation Attention to detail Relationship building and networking Problemsolving and decisionmaking Adaptability and flexibility Desirable: Masters Degree in a related area. Graphic/Multimedia Design related degree or certification WordPress Familiarity with CMS and CRM tools Experience in SEO and SEM Arabic language

About the company
Sharjah Performing Arts Academy (SPAA) is dedicated to worldleading education and training in the performing arts. SPAA will see performers and technicians hone their craft while receiving global qualifications paving the way for a successful future on and off the world stage. SPAA is a centre of excellence the only dedicated performing arts academy of its kind in the Middle East where everyone is welcome from all backgrounds to realise their potential as the new creative citizens of the world.This job has been sourced from an external job board.
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