Lead, Shape and implement social media strategies for multiple channels globally, including but not limited to Tiktok, Facebook, Instagram and Twitter
Consistently ideate, create and curate content with a strong point of view and deep knowledge of Agoda’s brand, using innovative approaches to format, structure and presentation to grow our brand presence and engagement on social
Use data to inform strategy and detect new opportunities, be experimental with content and campaigns, monitor and analyze social media metrics to measure the success of campaigns and initiatives and make data-centric decisions
Stay up-to-date with the latest trends and developments in social media and leverage them to drive growth
Develop and manage influencer marketing campaigns and social media advertising campaigns
Prior experience (5+ years) in managing digital marketing channels or a similar role
Solid expertise in analysis and reporting, analytical thinking abilities shown to drive insights
Project management experience and fanatical attention to detail
Effective executive communication style, as demonstrated in both written and verbal formats
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