Web Editor

a) Content creation, management and quality control:

• Draft, review, edit, proofread and produce engaging written and visual content for the knowledge4all portal and mobile application, ensuring it aligns with the project’s and UNDP’s goals and missions. This includes briefs on relevant news, information on upcoming events, summaries of reports, descriptions of new initiatives, among others.
• Propose interactive and engaging content ideas and functionalities for the portal and mobile application to make them dynamic and to increase traffic.
• Collect content to be added to the portal and mobile application, including publications and events.
• Regularly review and update web content to ensure it's accurate, up-to-date, and meets UNDP's high- quality standards.
• Manage and mitigate risk by ensuring all content is compliant with legal standards and guidelines.
• Facilitate the translation of content to different languages as required to cater to a diverse audience.
• Monitor and respond to user feedback to improve content quality and user experience.

b) Content strategy:

• Develop a comprehensive content strategy that is consistent with the Knowledge Project’s brand identity, including style and tone of communications.
• Analyse audience engagement with content and make necessary changes to strategy accordingly.

c) Web traffic optimization:

• Implement SEO best practices to drive organic traffic to the website and improve search engine rankings.
• Analyse website traffic data and user engagement metrics to understand user behaviour and preferences, utilizing this data to optimize content and enhance user experience.
• Test website performance, identify issues, and work with the technical counterpart to implement fixes and improvements.

d) Training, support and collaboration:

• Provide necessary training and support to other staff members for content creation and editing.
• Stay up-to-date with latest industry trends and technologies and share knowledge with the team.
• Work collaboratively with other team members to create and publish new content and align content strategy, considering users’ needs and preferences, as well as communications and marketing goals.
• Handle coordination and close follow ups with developing companies and keep relevant project staff informed on the progress and changes made in both the knowledge4all portal and mobile application.
• Participate in team meetings and provide regular updates on content performance and new initiatives.
• Share insights from content performance and user feedback with the team, and integrate their feedback into content development and optimization.

e) Reporting:

• Collect and analyze website traffic data regularly and identify trends and insights on user behaviour, demographics, interests, and other factors that could be used to enhance the portal’s performance.
• Prepare regular reports on web performance, user engagement and content effectiveness.
• Propose and implement enhancements based on findings from these reports.
• Set up an effective web analytics tools in order to track website traffic.