SEO Specialist

SEO specialist is marketing professional who use research and analysis to improve a website's ranking on search engines like Google. Helping search engines find those sites and display them to web users.

Responsibilities

• Develop optimization strategies that increase the company's search engine results rankings
• Research SEO keywords to use throughout the company's website and marketing materials
• Set measurable goals that demonstrate improvement in marketing efforts
• Monitor daily performance metrics to understand SEO strategy performance
• Efficiently communicate with other marketing professionals to align goals
• Collaborate with others within the marketing department to manage SEO strategy
• Write compelling and high-quality website content, including blog posts and page descriptions
• Update content and website links for maximum optimization and search engine rankings

Qualifications

• Bachelor's degree in information technology or related field
• SEO Certification Courses
• Understanding of search engine algorithms and ranking methods
• Experience with SEO industry programs, such as Google Analytics or Adobe Analytics
• Knowledge of keyword research and data mining tools
• Able to complete competitive analysis of other companies within the industry
• Excellent written and verbal communication skills (email, phone, etc.)
• Comfortable analyzing high volumes of data on a daily basis